Originally Published on: SpendEdge |A leading CPG company zeroes-in on best-fit contract manufacturers with SpendEdge
Empowering Growth in a Changing Landscape: Our client, a prominent contract manufacturer specializing in jams, jellies, spreads, foods, snacks, juice, cocktails, and mocktails for the US and Canadian markets, faced a shifting industry landscape. The market for jams and jellies, once thriving, experienced a downturn due to consumer concerns about sugar, preservatives, and fat content. To adapt and thrive, the client sought expert assistance in identifying best-fit contract manufacturers, a crucial step in optimizing their procurement supply chain.
Addressing Industry Challenges: In response to changing consumer behavior trends and patterns, especially the rising demand for "clean-label" products and ethical/green labels, the client aimed to enhance its product offerings. This involved identifying contract manufacturers capable of meeting evolving consumer preferences while ensuring operational efficiency and cost-effectiveness.
Why SpendEdge? Unlocking Growth Opportunities:
Strategic Partnering for Growth:
- Our procurement experts collaborated closely with the client to understand their unique business challenges and growth objectives.
Navigating Consumer Trends:
- Keeping a pulse on consumer behavior trends, we recognized the growing demand for clean-label products and unique flavors, guiding the client toward strategic procurement decisions.
Optimizing Supplier Selection:
- Leveraging our market research methodology, refined over 18 years, we meticulously evaluated potential contract manufacturers based on critical factors such as plant locations, equipment types, and quality certifications.
Accelerating Decision-Making:
- Recognizing the time sensitivity of the client's needs, our team swiftly executed the supplier selection process, providing the client with a shortlist of five optimal contract manufacturers.
Early Success and Encouraging Results:
- The client has commenced collaboration with one of the recommended contract manufacturers, with early results indicating promising outcomes in terms of profit margins and operational efficiency.
Navigating Growth Together: As the consumer goods and CPG industry undergoes transformations, navigating growth challenges requires strategic supplier partnerships. Connect with our sourcing analysts to embark on a seamless growth journey, leveraging procurement best practices and optimal contract manufacturers.
